Target Audiences

Before we create our opening sequence, I researched into target audience. A target audience is a certain group at which a product is aimed at. Having a target audience is important to generate profit and deliver what they expect/want. It also addresses how and who to market but also what conventions to follow and the choices we pick to attract our audience. When deciding our target audience we considered demographics such as gender, age, nationality, sexuality, ethnicity, relationship status, parental status and disability. This list of different demographics affects the target audience due to different opinions and perspectives of viewing different media. 

Target audiences could also be affected by hobbies, interests, personalities and social status. 

For example, a lot of companies sometimes categorise audiences in terms of personality ie. psychographic types. 

However, a lot of companies often categorise audiences in terms of jobs which could depict their social status. 

I believe that the audience demographic would be people ages 15+ as this is the age certificate we have thought would apply to our opening sequence. This is because it is a thriller/action which would stereotypically mainly attract males due to the violence used. Sexuality and race would not affect our target audience as the narrative does not address anything to do with this. I believe the socio-economic status for our target audience would not be affected as our film/opening sequence does not address topics such as poverty or wealth therefore attracted a wider audience. It does however touch on having greed for money which is relatable to a lot of society. Relating to psychographics, I personally think that the target audience would attract all personality types as it somehow reflects an aspect of each one of the different categories.